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Innovation, talent, business, entrepreneurship

FOOD & HOSPITALITY STARTUPS

Are you a start-up?

Be part of our most groundbreaking area!

Registration
Terms of participation

IRTA has signed a collaboration agreement with Alimentaria Exhibitions to co-organise the Food & Hospitality Startups (F&HS) programme, the space dedicated to entrepreneurship and innovation within the framework of the Alimentaria 2026 trade fair, which will take place from 23 to 26 March 2026 at the Gran Via venue of Fira de Barcelona.

Therefore, with the aim of promoting innovation, talent, new business models and the entrepreneurial ecosystem, we will select a group of startups and innovative companies to participate in the most disruptive exhibition areas of the fair. We will showcase the most transformative initiatives in the world of food, beverages and equipment for catering, hospitality and communities.

· Territorial scope: national / international
· Location: Halls 4-6

IRTA will be responsible for organising and promoting this space, as well as coordinating networking activities and the B2B area, which will enable startups, established companies and business angels to meet.

In addition, one of the central points of the programme will be the F&HS Awards innovation competition, which will recognise the most disruptive startups at Alimentaria and Hostelco. The jury, chaired by IRTA’s director general, Josep Usall, will be made up of multidisciplinary experts from the worlds of research, business and investment. The most innovative startup and the one with the greatest potential will be chosen from among the 14 finalists.

Discover the benefits you will receive if you are selected:

BUSINESS

  • Networking session with investors and members of the Expert Committee.
  • 15 complimentary (one-day) invitations to attend Alimentaria + Hostelco.

VISIBILITY

  • Candidacy for the FOOD & HOSPITALITY STARTUP AWARDS.
  • Insertion of logo on the Alimentaria or Hostelco website.
  • 3-minute presentation on Tuesday, 24 March in the INNOVAL room during the pitching day.
  • Possibility to give scheduled presentations at the ‘Pitching Point’ available throughout the four days in the Food & Hospitality Startup Arena.
  • Profile in the Exhibitors and Products Catalogue.
  • Specific mention in the project press releases, once the finalist projects have been selected.

EXHIBITION SPACE

  • Exhibition module in the Digital Startup Arena.
  • Personalisation of the space, integrating the company’s logo.
  • 2 nominative exhibitor badges.