Creativity aimed at innovation to develop new products for agricultural producer groups
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Starting date: 04/09/2017 End date: 04/09/2019
Programme: Food Quality and Technology
The objectives are:
- To build a database of new product ideas through creativity sessions.
- To select the ideas with the greatest potential for success based on criteria and technological capacities of the working group.
- To develop and optimize new technological products (eg case).
- To generate methodological guidelines to help agricultural producers’ associations in each of the stages of creativity (idea generation) and innovation process (implementation of ideas in new product development).